Using a similar template for my self promotional pieces this one focuses on Oakley. This time around I wanted to show my branding and conceptual abilities. "Brave the Elements, Conquer the Elements, Tame the Elements, Braver than the Elements"... I finally went with "Oakley Combat Gear. Battle the Elements.". I guess you can't ever tame or conquer them. From icy terrains to the world's deserts and everything in between Oakley is the gear that combats every element Earth can dish out! World renown for it's innovation, Oakley combines technology and the human form to inspire products that elevate entire industries. Oakley versus Earth (in an earth-friendly way, of course). The cover of this piece attempts to convey just that.